You are here: Home Knowledge Base Economy Optimizing Information Use through the Internet and Social Media Solutions Introduce a global online “kite mark,” based on well-defined guidelines for information quality and transparency for businesses.
Symposium 2012

Solution for Optimizing Information Use through the Internet and Social Media

The Challenge

Unprecedented recent progress in information and communication technologies (ICTs) is enabling people and organizations to overcome personal and regional restrictions on information acquisition. The I ...

Unprecedented recent progress in information and communication technologies (ICTs) is enabling people and organizations to overcome personal and regional restrictions on information acquisition. The Internet and social media are particularly important for facilitating access to an unparalleled wealth of information, as well as providing opportunities for new innovative activities and social interactions.

Introduce a global online “kite mark,” based on well-defined guidelines for information quality and transparency for businesses.

There are vast and growing quantities of information now available through the Internet and social media—but it is often difficult to verify the quality or veracity of much of that data. There should be ways to understand and verify the quality of information.

Similarly, there are huge differences in the terms and conditions for information use on commercial websites. It is not realistic for Internet users to read and digest pages of legalistic terms and conditions for every website with which they want to interact. Yet, many businesses include terms that are detrimental to their customers around how their information can be used, shared and exploited.

There is a growing trust issue for users of some of the most popular websites and social media services, with regular scandals about what information is being retained about those users and the way it is exploited for commercial gain. Transparency is as much of an issue for businesses as it is for governments and consumers, who expect openness and accountability from the organizations with which they interact.

A global online "kite mark" or badge system could provide online users with assurance of a website's standard and quality. Websites that have aligned themselves to accommodate the preferences of the digital community would have a badge to indicate their transparency in handling personal data and their effective management of content and information quality. As a consequence of possessing the badge, websites would be more trusted and would be likely to receive greater volumes of traffic. Websites that did not adhere to the guidelines would miss out.

    Related Solutions

    Solution
    Symposium 2012

    Establish information rights as a fundamental prerequisite of democracy and public policy.

    Establish information rights as a fundamental prerequisite of democracy and public policy.

    Establish information rights as a fundamental prerequisite of democracy and public policy.

    Polity, Academia, Business, Civil Society
    Solution
    Symposium 2012

    Establish a charter for individuals’ rights to information and their responsibilities for using information.

    Establish a charter for individuals’ rights to information and their responsibilities for using information.

    Establish a charter for individuals’ rights to information and their responsibilities for using information.

    Polity, Academia, Business, Civil Society
    Solution
    Symposium 2012

    Governments and enterprises should promote the coming paradigm shift away from their traditional role of controlling information to their new role of empowering people to generate, access and share information ...

    Governments and enterprises should promote the coming paradigm shift away from their traditional role of controlling information to their new role of empowering people to generate, access and share in ...

    Governments and enterprises should promote the coming paradigm shift away from their traditional role of controlling information to their new role of empowering people to generate, access and share information via new media.

    Polity, Business
    Solution
    Symposium 2012

    Specify user-oriented global standards for online data protection and privacy.

    Specify user-oriented global standards for online data protection and privacy.

    Specify user-oriented global standards for online data protection and privacy.

    Polity, Academia, Business, Civil Society
    Solution
    Symposium 2012

    Enhance people's "information competence" through all the standard education and training channels and enable them to apply the "inherent structure" of information for knowledge discovery through courses and Internet-based learning ...

    Enhance people's "information competence" through all the standard education and training channels and enable them to apply the "inherent structure" of information for knowledge discovery through cour ...

    Enhance people's "information competence" through all the standard education and training channels and enable them to apply the "inherent structure" of information for knowledge discovery through courses and Internet-based learning platforms.

    Polity, Academia, Civil Society