Ethics and Trust

Watch Miriam Müthel, Assistant Professor at WHU Otto Beisheim School of Management, explaining her solution proposal to enforce ethics and trust in society and business. Sustainable ethical behavior will help trust to develop. We are grateful that FutureChallenges conducted this interview at the GES 2011 in Kiel.	futurechallenges.org, CC-BY-SA
According to Miriam Müthel, ethical behavior is one of the building blocks of trust since it reflects consistency and values. Business leaders should not just be evaluated in terms of business goals and financial performance, but the way goals are achieved should also be taken into account and aligned with the values of the firm. To achieve this, values have to be made much more concrete.